How Rogerson Business Services Sold a Manufacturing Business During The Pandemic

How Rogerson Business Services Sold A California Manufacturing Business During The Pandemic

Who They Are

The business offered in this case was a small manufacturing company with few employees in California, one that was a pretty straightforward niche; the precision manufacture of medical components and other precision parts. 


The owner of the business and the seller was Aaron Bennett, and he was also the businesses primary contact. That made things easier for the buyer, as they could usually get answers and responses quickly. Aaron did have an outside CPA, but one of the keys to the success of the sale was his business broker, Andrew Rogerson. 

The Challenge


The challenge of selling any business is finding both qualified and motivated buyers. In this case, the extensive due diligence was only one of the challenges the M&A deal team faced. The second was that toward the end of the transaction, just days before closing, a shelter in place order was issued for six California counties, and initially it looked like the business might be temporarily closed and closing would not be completed.


However, since TMK manufactures essential medical devices, they were issued an exception, and were able to remain open. The transaction closed anyway. The global pandemic did offer other challenges.


“When the buyers first offered their LOI to buy the business the Dow Jones Industrial Average was at 29,423.31 points,” Rogerson explains.


“The day the deal closed the Dow Jones Industrial Average was 19,989.92 points. That’s a difference of a whopping 32.07%.” “I did not think the transaction would take place after the shelter in place order,” Bennett said. In this case, quite fortuitously, “the company was deemed an essential business and allowed to continue to operate,” Violanti said. “The transaction closed as expected.”

The Buy-Side

The expected due diligence for this type of transaction may have seemed excessive, but it does emphasize the importance of having a solid business valuation and making sure your books were in order.


Overall, the purchaser was satisfied with the purchase price valuation provided by the business broker.


“Although due diligence was extensive from the purchaser, TMK operated in a very clean way with no litigation or environmental issues,” Violanti said.


This made the transaction go very smoothly. “This was a rather quick start to finish transaction. It took quite a bit of time and effort but working together with Andrew and Aaron made it flow very well.


I wish many transactions followed this model.” “Despite the many demands on the seller’s time, he worked diligently to meet the many buyer requests and follow up with his CPA, insurance provider, outsourced book-keeper and more,” Andrew Rogerson said.

The Sell-Side

One of the primary victories achieved by the seller’s team was that the transaction closed anyway despite the issues with a global pandemic and shelter in place orders.


But there were others. “Despite voluminous document and due diligence requests, maintaining an organized, methodical approach to each area of due diligence and ongoing communication with legal counsel and other professionals of the purchaser allowed for the transaction to proceed in an efficient manner from a business and documentation perspective, attorney Mike Violanti said. It was a bit Attorney Mike Violanti, Andrew Rogerson, Certified Business Broker frustrating as to some of the requests that seemed over kill given the nature of the transaction.


“One of the most important things I learned from this transaction was the importance of teamwork and with everyone focused on the same goal which was to close the sale of the business,” business broker Andrew Rogerson said.


“During this transaction no one was unavailable. If one person had not been available, then it would have held up or at least slowed down a key part of the transaction.”


One of the keys to selling a business is the team a seller puts together. “Get the best team you can put together,” Aaron Bennett said. “Your broker, attorney, bookkeeper, and accountant are essential.”

THE SELLING PROCESS

WELCOME TO THE NEGOTIATIONS PHASE


This transaction was different than others of similar size in the amount and thoroughness of the buyer when it came to due diligence. “I thought it was a bit excessive for a company my size,” the seller stated. 


“What was different in this transaction was the sophistication of the buyer and their willingness to spend a huge amount of money on legal, accounting, tax, and other due diligence items,” Andrew Rogerson said. “At times, it seemed like we had to be available 24/7 as there were emails or phone calls outside normal business hours.”


That is because the legal, tax, and accounting teams worked over the weekend and at unusual times, but they were necessary to keep the process moving. “Although this was “just” an approximate $3.5m transaction, the purchaser was essentially a large private equity group who was accustomed to making several larger acquisitions,” Mike Violanti 

explains. 


“As a result, they retained a major national law firm and a “Big Four” CPA firm to handle the legal, tax and accounting aspects of the transaction.” 


While this is expected in many larger and more complex transactions, it is unusual for a rather 

straightforward all-cash purchase of a small manufacturing company like TMK.

PURCHASE AGREEMENTS


The sale of TMK was a purchase and sale of assets. “These are fairly typical in form, including the assignment of contracts and the premises lease, indemnification, and escrow provisions for the benefit of the purchaser, and working capital adjustments to the final purchase price,” Mike Violanti said. 


Overall, that means this was a pretty normal transaction at first glance. It was a relatively 

simple cash purchase. 


The other relatively normal part of this transaction was that the seller valued confidentiality above all. 


He didn’t want customers or employees to know the business was for sale until the transaction was fairly certain and a formal announcement was made. 


One way he accomplished this was to take conference calls somewhere away from the office so he wouldn’t be overheard discussing the sale. 


This is fairly common practice: news of a sale can result in disruptions to business, key employees leaving, and can even impact vendors and customers.

THE MOVING PIECES OF A TRANSACTION MOVE TO THE ESCROW COMPANY


One of the primary victories achieved by the seller’s team was that the transaction closed anyway despite the issues with a global pandemic and shelter in place orders. 


But there were others. “Despite voluminous document and due diligence requests, maintaining an organized, methodical approach to each area of due diligence and ongoing communication with legal counsel and other professionals of the purchaser 

allowed for the transaction to proceed in an efficient manner from a business 

and documentation perspective,” attorney Mike Violanti said. 


“It was a bit Attorney Mike Violanti Andrew Rogerson, Certified Business Broker

frustrating as to some of the requests that seemed overkill given the nature of the 

transaction.”


“One of the most important things I learned from this transaction was the importance of 

teamwork and with everyone focused on the same goal which was to close the sale of the 

business,” business broker Andrew Rogerson said. 


“During this transaction no one was 

unavailable. If one person had not been available, then it would have held up or at least slowed down a key part of the transaction.”


One of the keys to selling a business is the team a seller puts together. “Get the best team you can put together,” Aaron Bennett said. “Your broker, attorney, bookkeeper, and accountant are essential.”


What Can Be Learned from This Transaction


“Expect some bumps along the way,” Bennett said, and that is true for almost anyone selling a business. “I did not expect the level of due diligence and scrutiny the buyers would want in order to transact.” 


This was a major takeaway for everyone involved. The expected due diligence for this type of transaction may have seemed excessive, but it does emphasize the importance of having a solid business valuation and making sure your books were in order. 


Overall, the purchaser was satisfied with the purchase price valuation provided by the business broker. 


“Although due diligence was extensive from the purchaser, TMK operated in a very clean way with no litigation or environmental issues,” Violanti said. 


This made the transaction go very smoothly. “This was a rather quick start to finish transaction. It took quite a bit of time and 

effort but working together with Andrew and Aaron made it flow very well. I wish many 

transactions followed this model.”


“Despite the many demands on the seller’s time, he worked diligently to meet the many buyer requests and follow up with his CPA, insurance provider, outsourced bookkeeper, and more,” Andrew Rogerson said. 


The key takeaways here include: 


• Be sure you have a good business valuation. Your business broker is key to this.

• Be organized from the beginning and prepared for extensive due diligence. 

• Be prepared to be responsive to seller requests. 

• Build a good team from the start. Selling your business requires a joint effort.


Doing all of these things will ensure that selling a manufacturing business in California goes as 

smoothly as possible. 


HAPPY SELLER



The seller of the manufacturing business was very happy once escrow was officially closed. He was amazed that the deal was able to close despite all the obstacles during the pandemic. 

"I had a great broker, that is key,” Aaron said. “He had a lot to juggle, and I enjoyed working with him.” Aaron had been considering selling the business for about a year before he actually took the plunge. It turns out that was a pretty good call. Initially, there was a lot of buyer interest, which surprised him.

Andrew Rogerson has been a business broker in California for a number of years, and he’s sold half a dozen manufacturing businesses in six different industries during that time. “But regardless of the industry, every single transaction is different,” Rogerson states. “Add to the mix the personality of the attorneys, CPA’s, landlord, lender, escrow officer and the escrow requirements of each transaction (which in California vary for different industries), and the variables are huge.”

HAPPY BUYER



The buyer of the manufacturing business was also very happy once escrow was officially closed. The buyer was a large Private Equity Group who treated even a relatively smaller transaction like this one the same way they would have a larger one.

"When the buyers first offered their LOI to buy the business the Dow Jones Industrial Average was at 29,423.31 points,” Rogerson explains. “The day the deal closed the Dow Jones Industrial Average was 19,989.92 points. That’s a difference of a whopping 32.07%.” “I did not think the transaction would take place after the shelter in place order,” Bennett said. In this case, quite fortuitously, “the company was deemed an essential business and allowed to continue to operate,” Violanti said. “The transaction closed as expected.

Do You Want Results Like These

Considering valuing and selling your business in California now or in the next 6 months, we're here to help you walk through the pitfalls of selling a business. Fill the form to get started!

Proper Business Valuation

Get your documents ready for a proper business valuation.

Best Selling Price

You have worked hard building your business. Now it is time to get the best value for your hard work.

Certified M&A Advisors

Get an M&A Advisor to help you navigate through the sell-side process.

Sell Quickly

It takes on average one year to close a deal on a business for sale. RBS Advisors does it quicker.

Value & Sell My Business

To cut down on your waiting time, simply fill out this short form

Landscaping Case Study | Sell My Business From |

Share by: