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Cracking the Code: How to Use the Formula for Valuation of Your Business

Andrew Rogerson • Jun 14, 2023

The Formula For Valuation

1. Calculate your EBITDA

2. Determine your revenue

3. Find your industry multiples

4. Multiply your EBITDA by the industry multiples

the formula for valuation

If you're a business owner of a lower-middle market company in California with (yearly revenues from $3 to $20 million), understanding the value of your company is crucial. Whether you're looking to sell your California based business or seeking investors, knowing how to calculate the value of your profitable company can help you make informed decisions. 


However, valuing a lower-middle market business can be a complex process, and it's not always easy to know where to start. That's where the formula for valuation comes in. By using a set of proven formulas, you can determine the worth of your small and middle-size business, SMB, and make informed decisions about its future. 


In this article, we'll take a closer look at the valuation formula, including the different methods you can use to calculate your company's worth in California. We'll also provide you with some tips on how to use this information to your advantage, so you can take your business to the next level. 

Now, let's get started and crack the code on how to use the formula for the valuation of your business!


The Formula for Valuation and Its Components


The formula for valuation is a set of calculations that determine the worth of a business based on its financial records and other factors. The different components of the valuation formula include:


Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA)


EBITDA is a measure of a company's profitability that takes into account its earnings before interest, taxes, depreciation, and amortization. This metric is important because it gives you an idea of how much money your lower middle market business is making before these expenses are taken into account. To calculate EBITDA, you'll need to add up your business's earnings before interest and taxes, and then add back any depreciation and amortization expenses.

The mathematical formula to calculate EBITDA:


EBITDA = Earnings Before Interest and Taxes (EBIT) + Depreciation + Amortization


Where:

  • EBIT refers to the earnings generated by a company before deducting interest expenses and taxes.
  • Depreciation represents the systematic allocation of the cost of tangible assets over their useful lives.
  • Amortization refers to the gradual reduction of the value of intangible assets over time.


By summing up EBIT, depreciation, and amortization, we arrive at EBITDA, which provides a measure of a company's profitability before considering interest, taxes, depreciation, and amortization expenses. This metric is particularly useful when evaluating the operational performance of a lower-middle-market business.


Read more about the three scenarios below…


Let's now do some calculations for EBITDA in three different business scenarios, taking into account lower middle market companies in California with yearly revenues ranging from $3 million to $20 million:


1)  Service Business


Assuming a service business with a yearly revenue of $5 million and the following financial information:


  • Earnings Before Interest and Taxes (EBIT) margin: 12%
  • Depreciation: $200,000
  • Amortization: $100,000


To calculate EBITDA:


EBIT = Revenue * EBIT margin

  •    = $5,000,000 * 0.12
  •    = $600,000


EBITDA = EBIT + Depreciation + Amortization

  •  = $600,000 + $200,000 + $100,000
  •   = $900,000
  • Therefore, the EBITDA for the service business with a yearly revenue of $5 million is $900,000.


2) Manufacturing Business


Considering a manufacturing business with a yearly revenue of $12 million and the following financial data:


  • Earnings Before Interest and Taxes (EBIT) margin: 10%
  • Depreciation: $500,000
  • Amortization: $150,000


Calculating EBITDA:


EBIT = Revenue * EBIT margin

  •  = $12,000,000 * 0.10
  •  = $1,200,000


EBITDA = EBIT + Depreciation + Amortization

  • = $1,200,000 + $500,000 + $150,000
  • = $1,850,000
  • Hence, the EBITDA for the manufacturing business with a yearly revenue of $12 million is $1,850,000.


3) Construction Business


For a construction business with a yearly revenue of $18 million and the following financial figures:


  • Earnings Before Interest and Taxes (EBIT) margin: 8%
  • Depreciation: $700,000
  • Amortization: $300,000


Using the formula, we can calculate EBITDA:


EBIT = Revenue * EBIT margin

  • = $18,000,000 * 0.08
  • = $1,440,000


EBITDA = EBIT + Depreciation + Amortization

  •  = $1,440,000 + $700,000 + $300,000
  •  = $2,440,000
  • Thus, the EBITDA for the construction business with a yearly revenue of $18 million is $2,440,000.


Please note that these calculations are based on assumed EBIT margins and financial figures within the lower middle market range. The actual EBITDA may vary depending on the specific circumstances and financial performance of each company.


The revenue formula is next. Another popular valuation formula to learn quickly. 


Revenue


Revenue is another important component of the valuation formula. This metric measures how much money your business is bringing in from sales, and it's a good indicator of how well your business is performing. To calculate revenue, you'll need to add up all the money your business has earned from sales over a given period.


We’ll go through some examples to illustrate this formula in deeper detail. 


Industry Multiples


Industry multiples are a set of benchmarks that are used to determine the value of a business based on its industry. These multiples are based on the average earnings or revenue of companies in a particular sector, and they can be used to compare your business to others in the same industry. Industry multiples can be particularly useful if you're looking to sell your business, as they can help you determine a fair asking price.


Armed with the three formulas, you can now have some magic in figuring out how to estimate your company’s worth. The next section is just about that. Read on…


Understanding the Importance of Each Component


Each component of the formula for valuation is important in its own right. EBITDA, for example, is a good indicator of a company's profitability, while revenue measures how much money the business is bringing in. Industry multiples, on the other hand, can give you an idea of how your business stacks up against others in the same sector.


It's important to understand the role each component plays in the formula for valuation so you can make informed decisions about your business. For example, if your EBITDA is low, you may need to focus on increasing profitability before seeking investors or selling your business. Alternatively, if your revenue is high but your EBITDA is low, you may need to examine your expenses to see where you can cut costs and improve profitability.


This is heating up. Don’t you agree? 


Step-by-Step Guide to Using the Formula for Valuation


Now that you understand the different components of the valuation formula, let's take a look at how you can use this information to calculate the worth of your lower middle market business in California. Here's a step-by-step guide to using the formula for valuation:


1. Calculate your EBITDA: Start by adding up your earnings before interest and taxes, and then adding back any depreciation and amortization expenses.

2. Determine your revenue: Add up all the money your business has earned from sales over a given period.

3. Find your industry multiples: Look up the average earnings or revenue of companies in your industry to determine your industry multiples.

4. Multiply your EBITDA by the industry multiples: Multiply your EBITDA by the industry multiples to get an idea of your business's value.


Let’s put this into action. Shall we? 


We’ll be using the data from the three scenarios mentioned earlier for a service business, manufacturing business, and construction business:


1. Calculate EBITDA:


  • For the service business: EBITDA = $900,000 (calculated earlier)
  • For the manufacturing business: EBITDA = $1,850,000 (calculated earlier)
  • For the construction business: EBITDA = $2,440,000 (calculated earlier)


2. Determine Revenue:


  • For the service business: Yearly revenue is $5 million
  • For the manufacturing business: Yearly revenue is $12 million
  • For the construction business: Yearly revenue is $18 million


3. Find Industry Multiples:


Research and find the industry averages or multiples for the specific industries (service, manufacturing, and construction) within the lower middle market in California. These averages may vary over time and can be obtained from industry reports, market research, or industry associations.


To find the industry multiple averages for the manufacturing, service, and construction industries, we need to filter the data accordingly. However, the provided data does not include industry categorizations. Therefore, we can approximate the industry categories based on the industry names and make assumptions to determine which industries fall into the manufacturing, service, and construction sectors.


Based on the industry names provided (see data source), we can assign the following industries to each sector:


Manufacturing: 

  • Aerospace/Defense
  • Auto & Truck
  • Auto Parts, Chemical (Basic), 
  • Chemical (Diversified), 
  • Chemical (Specialty), Computers/Peripherals, 
  • Electrical Equipment, 
  • Electronics (General), 
  • Machinery
  • Metals & Mining, 
  • Oil/Gas (Production and Exploration), 
  • Oilfield Svcs/Equip., 
  • Packaging & Container
  • Paper/Forest Products, 
  • Power, 
  • Precious Metals, 
  • Rubber & Tires, 
  •  Equipment,
  • Semiconductor, 
  • Semiconductor Equip, 
  • Shipbuilding & Marine.


Manufacturing Industry Averages:

  • EV/EBITDAR&D: 8.93
  • EV/Revenue: 1.17
  • EV/EBITDA: 6.72
  • EV/EBIT: 9.64


Service: 

  • Advertising, 
  • Business & Consumer Services
  • Cable TV, 
  • Education, 
  • Entertainment, 
  • Environmental & Waste Services, 
  • Financial Svcs. (Non-bank & Insurance), 
  • Healthcare Products, 
  • Healthcare Support Services, 
  • Healthcare Information and Technology, 
  • Hotel/Gaming, 
  • Information Services, 
  • Insurance (General), 
  • Insurance (Life), 
  • Insurance (Prop/Cas.), 
  • Investments & Asset Management, 
  • Recreation, 
  • Software (Entertainment), 
  • Technology Services
  • Telecom (Wireless), 
  • Telecom, 
  • Computer Services, 
  • Transportation (Services), 
  • Trucking, Waste Management.


Service Industry Averages:

  • EV/EBITDAR&D: 10.27
  • EV/Revenue: 1.43
  • EV/EBITDA: 9.05
  •  EV/EBIT: 12.18


Construction: 

  • Building Materials, 
  • Construction Supplies,
  • Homebuilding, 
  • Engineering/Construction, 
  • Real Estate (Development), 
  • Real Estate (General/Diversified.


Construction Industry Averages:

  • EV/EBITDAR&D: 11.44
  • EV/Revenue: 1.09
  • EV/EBITDA: 9.76
  • EV/EBIT: 14.02


These averages are calculated based on the multiples provided in the original data and may vary depending on the specific companies within each industry.


4. Multiply EBITDA by Industry Multiples


For the service business: Multiply the EBITDA of $900,000 by the industry multiples specific to the service industry in the lower middle market to estimate the business's value.


Service Business:

  • EBITDA: $900,000
  • EV/EBITDA (Service Industry): 9.05 (as provided earlier)
  • Estimated Business Value: $900,000 (EBITDA) * 9.05 (EV/EBITDA) = $8,145,000


For the manufacturing business: Multiply the EBITDA of $1,850,000 by the industry multiples specific to the manufacturing industry in the lower middle market to estimate the business's value.


Manufacturing Business:

  • EBITDA: $1,850,000
  • EV/EBITDA (Manufacturing Industry): 6.72 (as provided earlier)
  • Estimated Business Value: $1,850,000 (EBITDA) * 6.72 (EV/EBITDA) = $12,492,000


For the construction business: Multiply the EBITDA of $2,440,000 by the industry multiples specific to the construction industry in the lower middle market to estimate the business's value.


Construction Business:

  • EBITDA: $2,440,000
  • EV/EBITDA (Construction Industry): 9.76 (as provided earlier)
  • Estimated Business Value: $2,440,000 (EBITDA) * 9.76 (EV/EBITDA) = $23,814,400


It's important to note that industry multiples may vary based on market conditions, industry performance, and other factors. Additionally, this step-by-step guide provides a simplified approach to estimating the value of a business and may not account for all relevant factors and considerations in a comprehensive business valuation. 


For a more accurate valuation, it is recommended to consult with a professional appraiser or financial analyst who can conduct a thorough analysis based on specific details and circumstances of the business.


Remember, business valuation involves multiple factors, and this guide provides a general framework to get an initial estimate of a business's worth based on EBITDA and industry multiples.

It's important to note that the formula for valuation is just one method of calculating the worth of your business.


There are other methods, such as discounted cash flow analysis and asset-based valuation, that can also be used depending on your business's unique circumstances.


Common Mistakes to Avoid in Business Valuation


Valuing a lower-middle market business in California can be a complex process, and there are many common mistakes that business owners make when trying to determine their company's worth. Here are some of the most common mistakes to avoid:


Not considering all the components of the formula for valuation


As we've discussed, the formula for valuation includes several components, including EBITDA, revenue, and industry multiples. It's important to consider all of these factors when valuing your business to get an accurate picture of its worth.


Overestimating the value of your business


It's natural to think that your business is worth more than it is, but overestimating its value can lead to unrealistic expectations and disappointment. Be honest with yourself about the state of your business and its financial records to arrive at a fair valuation.


Not taking market conditions into account


Market conditions can have a significant impact on the value of your business. For example, if you're trying to sell your SMB in California during a recession, you may need to lower your asking price to attract buyers.


Alternative Methods for Business Valuation


As we mentioned earlier, the formula for valuation is just one method of calculating the worth of your business. Here are a few alternative methods you can consider:


Discounted Cash Flow Analysis


Discounted cash flow analysis is a method that takes into account the time value of money. This method involves projecting your business's future cash flows and then discounting them back to their present value to determine its worth.


Asset-Based Valuation


Asset-based valuation is a method that calculates the value of your business based on its assets, including equipment, inventory, and real estate. This method is particularly useful for businesses that have a lot of tangible assets.


Market-Based Valuation


Market-based valuation involves looking at the prices of similar businesses that have recently sold in your industry to determine the value of your business. This method can be particularly useful if you're looking to sell your business and want to determine a fair asking price.


The Impact of Market Conditions on Business Valuation


As we mentioned earlier, market conditions can have a significant impact on the value of your business. 

.

For example, during a recession, buyers may be less likely to invest in a business, leading to a decrease in its value. On the other hand, during a period of economic growth, buyers may be more willing to invest in a business, leading to an increase in its value.


It's important to consider market conditions when valuing your business so you can arrive at a fair valuation that takes into account current economic trends.


Hiring a Professional for Business Valuation


Valuing a business can be a complex process, and it's not always easy to know where to start. If you're struggling to determine the worth of your business, it may be worth hiring a professional to help you. 


A business valuation service with an expert can provide you with an objective assessment of your business's worth and help you make informed decisions about its future.


The Value of Understanding Your Business's Worth


Understanding the value of your business is crucial for making informed decisions about its future. By using the formula for valuation or other valuation methods, you can determine the worth of your business and make strategic decisions about its growth and development. 


Remember to consider: 


  • all the components of the formula for valuation, 
  • avoid common valuation mistakes, 
  • and take market conditions into account when determining your business's worth. 


With this information in hand, you can take your business to the next level and achieve your goals.


Final Takeaways


While there are many methods to determine the value of your lower middle market service business in California, the
EBITDA business valuation approach is recommendable. It focuses on a company’s operating performance, which gives a true picture of a business’s value.

 

Determining the value of your business will go a long way in helping you know what to ask for when selling your service company. While it can be an overwhelming process, having a certified M&A advisor by your side can make things easier and help you get your service business’s worth.


Download a business valuation sample:
Download PDF


If you are a
retiring business owner looking to exit your lower middle market service business in California, here are six tips to get you started:


1.
Don't wait until the last minute to start planning your exit. The process of selling a lower-middle market service business can take a long time, so it's important to start early.

2. Have a clear idea of what you want to get out of the sale. Know your goals and what you're willing to negotiate.

3.  Know what's your company's worth. This is an essential step to take when planning to sell your service business company in California.

4. Choose the right type of buyer. Not all buyers are created equal, so do your research and find the right one for your business.

5. Be prepared for a lot of due diligence. M&A buy-side due diligence is when buyers will want to know everything about your business, so be ready to provide documentation and answer questions.

6. Be flexible with the terms and conditions of the deal. It's important to be open to negotiation to get the best possible deal for your business.


Rogerson Business Services, also known as, California's
lower middle market business broker is a sell-side M&A advisory firm that has closed hundreds of lower middle-market deals in California. We are dedicated to helping our clients maximize value and achieve their desired outcomes. 

 

We have a deep understanding of the Californian market and an extensive network of buyers, which allows us to get the best possible price for our clients. We also provide comprehensive support throughout the entire process, from initial valuation to post-closing integration. 

 

Our hands-on approach and commitment to our client's success set us apart from other firms in the industry. If you consider selling your lower middle market service business, we would be honored to help you navigate the process and realize your goals.


If you have decided to value and then sell your lower middle market service company or are still not ready,
get started here, or call toll-free 1-844-414-9600 and leave a voice message with your question and get it answered within 24 hours. 


The deal team is spearheaded by
Andrew Rogerson, Certified M&A Advisor, he will personally review and understand your pain point/s and prioritize your inquiry with Rogerson Business Services, RBS Advisors.


Go to the next article: Part of tips to business valuation formulas series ->

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