How Rogerson Business Services Sold a Landscaping Business Quickly

How Rogerson Business Services Sold A California Landscaping Business Quickly

Who They Are

The business offered in this case was a wonderful tree and landscaping company in California, one that was thriving and should be relatively easy to sell.


The business started in 1975 but bought by the current owners in 1999. The business operates from a ¾ acre of land the business owns containing a 2,500 square foot building. Around 800 square feet of that space was in use as an office and the rest was available for equipment storage. The real estate was included in the sale price. The business was doing well. Gross revenue in 2018 was approximately $1,580,000 with the Sellers Discretionary Earnings totaling approximately $356,000. About 21 employees work for them, and it was anticipated that most of those would remain through the transition to a new business owner.


The business also had a good reputation, with many positive Yelp reviews and a reasonable online presence. The owners considered selling the business in 2017, but made that final decision in June of 2018. They were motivated to sell, and the marketing campaign started. The goal was to find them a qualified and motivated buyer in a reasonable amount of time

The Challenge


The challenge of selling any business is finding both qualified and motivated buyers. While the financial performance of the business was very attractive to a buyer, there were other concerns. In this case, financing would not be one of them, as the health of the business would easily support an SBA loan if the buyer needed that type of financing.


However, any buyer would need to get no less than three licenses with the Contractors State Licensing Board of California, a C27, C61, and D49. Other business licenses would be needed as well, but they were easier to obtain, and the right buyer might already possess them. The other concern was also someone with the right financial qualifications.


They needed not only to have the right down payment but also the ability to get an SBA or conventional loan for the business. Ideally, the right person would be a contractor who already had the licenses or could get them easily, and who was financially sound. 

The Right Buyer

Approximately two months after the business was on the market, the right buyer responded to our marketing efforts. They not only had the necessary down payment to qualify for a loan, but were motivated and ready to buy the business and the real estate that went with it.


The buyer didn’t have all the needed licenses but had a General Contractors license. This licensed eased the process of obtaining the others the company needed. Everything looked really good.

The Right Offer

Initially, the buyer and seller had a phone call and exchanged information about each other, and the business for sale. Several face to face meetings followed as the two got to know each other and their needs and desires. Once they had laid the necessary groundwork, the buyer presented an offer.


A period of negotiation followed these conversations and the initial offer. The buyer needed to obtain a SBA loan, but it would not fully cover the cost of the business. The seller would have to carry at least part of the costs in the form of a loan. Once these details were set, and the parties reached an agreement, the buyer signed a Letter of Intent approved by the seller in late October 2018. The initial plan was to close escrow in early January of 2019.

THE SELLING PROCESS

WELCOME TO THE NEGOTIATIONS PHASE


With the agreement in place, the next phase of a transaction is due diligence. This is the process 

where the buyer verifies the representations of the seller. 


In order for due diligence to go smoothly and for the timeline to stay intact for a timely close, 

both parties needed to be organized. This is one of the things a business broker can help each 

side understand. 


The buyer wants to know everything about the business. Understandably, they want to know all 

of the ins and outs of what they are getting. The seller wants to be careful not to disclose too 

much competitive information. Often, they are also concerned that employees might leave if 

they hear the business is for sale. This is one of the most difficult balances to achieve. 


In this case, both the buyer and the seller were very organized. The seller’s books were up to 

date and had been recast to show the companies actual profits and earning potential. 


The buyer knew what they wanted to see, and what would be a “deal-breaker” if those particular

issues came up during due diligence. 

Because of this level of organization, due diligence went smoothly and with few if any issues. 


Both were ready to sign purchase agreements.

PURCHASE AGREEMENTS


In this case, it was necessary to create two purchase agreements. 


The reason is that the buyer was actually acquiring to separate things. 


The first was the business itself. 


In this case, that agreement was structured as a stock sale. The type of sale can vary for tax 

purposes and to suit either party, but in this case, a stock sale fit both of their needs. 


The second purchase agreement was for the real estate involved in the transaction. This is 

actually fairly normal when real estate is a part of the business transaction. 


This is because each actually exists in its own legal entity, so they must be dealt with separately. 

FINANCE AND SBA LOAN PROCESS


As we said during the introduction of this article, buying or selling a business is never easy. 


This is especially true when an SBA loan is involved. Why the complication?


The main reason is that a business transaction typically has a flow or rhythm. The loan process often interrupts this flow, as the transaction must come to a stop while a specific item is addressed before the next steps can be taken.


In this case, there were two appraisals necessary, one for the business value and one for the value of the real estate itself. 


The business appraiser could not complete his report until the real estate appraisal was finished since he needed to know the amount of rent to add to the business appraisal.


As part of the SBA loan process, the SBA lender required an environmental review of the real 

estate to make sure there are no issues with the EPA, DEQ, or other local and state regulations. 


This review also takes time, and once it was complete, it was determined that the buyer would need flood insurance.


Instead of simply accepting this finding and the costs associated with it, the buyer reviewed the SBA Standard Operating Procedure and successfully argued that flood insurance was not necessary. Even though this issue was resolved, the argument took valuable time.


Many of the above things happened simultaneously, and it is the job of the business broker to make sure that everything is running smoothly and progress is continuous. 


Everything was going well until an unforeseen wrench was thrown into the works.


SBA Loans and the Federal Government Shutdown


Prior to Christmas of 2018, the longest government shutdown ever began. Of course, this meant that the SBA, as a non-essential government agency, was shut down as well. 


This meant that there were no loan approvals during that time. 


For small business owners and those who were buying or selling businesses, this was a huge 

disappointment. 


This transaction, which should have closed on January 2, 2019, did not close until February 8, when the government had reopened, and the SBA had caught up with the work they had missed.

THE MOVING PIECES OF THE TRANSACTION NOW MOVE TO THE ESCROW COMPANY


Once all the due diligence, legal, accounting, tax, SBA loan documents, asset titles and 

allocations are in motion,  and now all the moving pieces of a transaction move to the escrow company. 


The purpose of the escrow process is to make sure all assets pass from the sellers to the buyer, and that they are free and clear. In this transaction, several vehicle titles were not registered correctly with the California Department of Motor Vehicles. In order to make sure the needs of the SBA lender were met, new documents had to be requested and received before the process could continue. 


Unfortunately, these were not the only challenges in the process. 


Other Challenges


There were other challenges as well, in many ways related to the timeline and complicated by the government shutdown.


The start and eventual finish of the transaction were over about a 7-month period including the end and start of a new calendar year. This created a challenge for the buyer. 


They also owned a second business and wanted to align the payroll, so all employees were under the same conditions of employment and were part of the same payroll software. This was so that federal and state taxes could be paid in the same way. 


With the new business owner taking over 

shortly after the start of a new calendar year, certain adjustments were needed. 


At the same time, the buyer wanted to learn the business, included the current model, so that he could put his own decision-making process in place. 


Because of the delays in the sale, this process did not begin as soon as he would have liked. 


However, the sellers did not want to introduce him to employees until the sale was complete in case it fell through for some unforeseen reason. 


This produced some frustration and tensions 

on both sides, but the parties were able to work it out. 


What at first would have appeared to be a simple transaction became much more complex as time went along.


Lessons Learned


There were two keys to success that stood out in this transaction. If either were missing the transaction could have died at any time.


The first ingredient was good communication. Despite the fact that the buyer and seller were 

frustrated at different times they were communicated, expressed, and addressed. 


As the business broker, this was a big part of our role here at Rogerson Business Services. 


We were in constant contact with the buyer, the sellers, the escrow company, personnel 

associated with the SBA lender, the business appraiser, the real estate appraiser, and more. 


It was our job to make sure that everyone knew where the process was, their role in it, and if there were immediate concerns that needed to be addressed.


The second ingredient was the willingness to work together to reach a positive outcome. 


Because there were so many moving pieces, the transaction could not close until all items were fully addressed and resolved. 


This process is designed to protect the buyer and the investment they are making. It also 

ensures everything is in place before they take over the business. 


Once this happens, the buyer no longer has the seller to fall back on in most cases and must be ready to handle things on their own. 


In this case, both parties wanted a positive outcome for the other and worked together to set things up for a successful transaction.

HAPPY SELLER



The sellers of the business were very happy once escrow was officially closed. They worked very hard during the transition to make sure the buyer was set for success. Here is what they thought in their own words:

"We are very satisfied with the entire process of selling our business. Although it was long and we encountered many challenges, you took the time to explain the issues to us as they came with integrity, patience and you did so promptly. You represented us and the buyer of our business well giving each party the adequate amount of attention to make sure everything was understood and coached us through each issue. We are thankful for your professionalism and kind approach through some of the difficulties we encountered. We would confidently recommend your services to anyone looking to sell or buy a business in the area you cover. Thank you, Andrew and Rogerson Business Services.

HAPPY BUYER



The buyer of the business was also very happy once escrow was officially closed. The buyer was diligent on all items and was ready to take over the operation. The long period of time it took to address all the issues made things challenging but the buyer worked very hard at all times to make sure he was set for success. And the good news is that it is all paying off for him. Here is his feedback in his own words:

"If you have ever experienced the emotions and complications of buying or selling a home, multiply that 10-fold, and that is what it can be like with a business. The business that I recently bought with the wonderful help from Andrew Rogerson is a pure delight to own, but the transition from buyer to owner was more onerous than I could have ever imagined. Andrew successfully brought together two parties that each thought they were just too far apart to come together. It did not seem to matter which obstacle was in the way, Andrew navigated us all through it. He seemed to be available 24/7 via emails, phone calls, and personal meetings, much more than I would have ever expected from a broker, or any business partner for that matter. I received help from Andrew with the business dealings, the proposals, licensing, financing, escrow and all the way to the finish line. And, just when we were wrapping up the presents, and getting ready to put the bow on top, December 22nd happened. No, not the Christmas holiday season, the longest government shut-down in history, and thus the financing. With both parties’ interests in mind, Andrew guided us thru the long wait, keeping in close contact, and seeing everything thru to the very end, and then some. “Whether you are looking to buy, or sell, a business, I do not believe there is anyone more dedicated to meeting your needs than Andrew Rogerson, the Sir Galahad of business brokers. I absolutely guarantee that if Andrew was not the broker on this deal it would not have sold.

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