How Rogerson Business Services Sold A California Landscaping Business Quickly
Who They Are
The business offered in this case was a wonderful tree and landscaping company in California, one that was thriving and should be relatively easy to sell.
The business started in 1975 but bought by the current owners in 1999. The business operates from a ¾ acre of land the business owns containing a 2,500 square foot building. Around 800 square feet of that space was in use as an office and the rest was available for equipment storage. The real estate was included in the sale price. The business was doing well. Gross revenue in 2018 was approximately $1,580,000 with the Sellers Discretionary Earnings totaling approximately $356,000. About 21 employees work for them, and it was anticipated that most of those would remain through the transition to a new business owner.
The business also had a good reputation, with many positive Yelp reviews and a reasonable online presence. The owners considered selling the business in 2017, but made that final decision in June of 2018. They were motivated to sell, and the marketing campaign started. The goal was to find them a qualified and motivated buyer in a reasonable amount of time
The Challenge
The challenge of selling any business is finding both qualified and motivated buyers. While the financial performance of the business was very attractive to a buyer, there were other concerns. In this case, financing would not be one of them, as the health of the business would easily support an SBA loan if the buyer needed that type of financing.
However, any buyer would need to get no less than three licenses with the Contractors State Licensing Board of California, a C27, C61, and D49. Other business licenses would be needed as well, but they were easier to obtain, and the right buyer might already possess them. The other concern was also someone with the right financial qualifications.
They needed not only to have the right down payment but also the ability to get an SBA or conventional loan for the business. Ideally, the right person would be a contractor who already had the licenses or could get them easily, and who was financially sound.
The Right Buyer
Approximately two months after the business was on the market, the right buyer responded to our marketing efforts. They not only had the necessary down payment to qualify for a loan, but were motivated and ready to buy the business and the real estate that went with it.
The buyer didn’t have all the needed licenses but had a General Contractors license. This licensed eased the process of obtaining the others the company needed. Everything looked really good.
The Right Offer
Initially, the buyer and seller had a phone call and exchanged information about each other, and the business for sale. Several face to face meetings followed as the two got to know each other and their needs and desires. Once they had laid the necessary groundwork, the buyer presented an offer.
A period of negotiation followed these conversations and the initial offer. The buyer needed to obtain a SBA loan, but it would not fully cover the cost of the business. The seller would have to carry at least part of the costs in the form of a loan. Once these details were set, and the parties reached an agreement, the buyer signed a Letter of Intent approved by the seller in late October 2018. The initial plan was to close escrow in early January of 2019.
THE SELLING PROCESS
HAPPY SELLER
The sellers of the business were very happy once escrow was officially closed. They worked very hard during the transition to make sure the buyer was set for success. Here is what they thought in their own words:
"We are very satisfied with the entire process of selling our business. Although it was long and we encountered many challenges, you took the time to explain the issues to us as they came with integrity, patience and you did so promptly. You represented us and the buyer of our business well giving each party the adequate amount of attention to make sure everything was understood and coached us through each issue. We are thankful for your professionalism and kind approach through some of the difficulties we encountered. We would confidently recommend your services to anyone looking to sell or buy a business in the area you cover. Thank you, Andrew and Rogerson Business Services.”
HAPPY BUYER
The buyer of the business was also very happy once escrow was officially closed. The buyer was diligent on all items and was ready to take over the operation. The long period of time it took to address all the issues made things challenging but the buyer worked very hard at all times to make sure he was set for success. And the good news is that it is all paying off for him. Here is his feedback in his own words:
"If you have ever experienced the emotions and complications of buying or selling a home, multiply that 10-fold, and that is what it can be like with a business. The business that I recently bought with the wonderful help from Andrew Rogerson is a pure delight to own, but the transition from buyer to owner was more onerous than I could have ever imagined. Andrew successfully brought together two parties that each thought they were just too far apart to come together. It did not seem to matter which obstacle was in the way, Andrew navigated us all through it. He seemed to be available 24/7 via emails, phone calls, and personal meetings, much more than I would have ever expected from a broker, or any business partner for that matter. I received help from Andrew with the business dealings, the proposals, licensing, financing, escrow and all the way to the finish line. And, just when we were wrapping up the presents, and getting ready to put the bow on top, December 22nd happened. No, not the Christmas holiday season, the longest government shut-down in history, and thus the financing. With both parties’ interests in mind, Andrew guided us thru the long wait, keeping in close contact, and seeing everything thru to the very end, and then some. “Whether you are looking to buy, or sell, a business, I do not believe there is anyone more dedicated to meeting your needs than Andrew Rogerson, the Sir Galahad of business brokers. I absolutely guarantee that if Andrew was not the broker on this deal it would not have sold.”
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